Marketing a fiction book can seem daunting if you’re unsure of who your target audience is and the marketing tools that are available. Fortunately, this process can also be an exciting extension of your creativity and a way to introduce your book to your audience. With some planning and effort, you can successfully market your fiction book with great results. In this post, I share seven marketing tips for fiction authors and helpful tools and resources you can use to implement them successfully.
7 marketing tips for fiction authors
After helping countless authors market their books, I'm happy to share seven of my marketing tips for fiction authors:
1. Determine your target audience
Before you develop your book’s marketing plan, it’s essential that you identify your target audience. To determine who’s likely to purchase your book, you might consider broad demographics such as age and gender, but being more specific can help you hone your marketing and have a more successful book launch. For example, instead of claiming your audience is all men interested in science-fiction, you might narrow your scope to men in their 20s who enjoy apocalyptic/dystopian science fiction novels.
If you’re struggling to determine your target audience, consider best-selling books that are similar and identify who’s reading them. If you have a sizable social media following, see who’s interacting with you, as they may be likely to purchase your book as well. Once you’ve determined your target audience, you can begin creating a marketing plan that speaks about your book in a way that applies to them.
2. Utilize Goodreads and BookBub
Goodreads and BookBub are very popular among fiction readers and can be a great place to promote your fiction book. Here’s some more information for using each platform:
Goodreads
Once your published (or soon-to-be-published) book is in the Goodreads’ database, you can join the Goodreads Author Program, which allows you to promote your book and engage with potential readers. For example, you might run a giveaway, answer your readers’ questions, and connect your other socials to your author profile. Encourage your social media followers and/or email subscribers to add your book(s) to their Goodreads shelves to increase your book's exposure on the platform.
BookBub
BookBub allows you to connect with other authors’ audiences that are similar to yours and are more likely to want to purchase your book. For example, if you write adventure novels for teenagers, BookBub can advertise your book directly to an audience of another author who’s found success in the genre. Here is more information about how to use this platform to promote your book.
3. Find creative ways to utilize social media
When marketing your fiction book on social media platforms like Instagram and TikTok, you want to be creative and spark interest in your book without giving away too much information about its contents. When posting and interacting on social media, consider where your target audience spends their time and what content they find engaging. While there are countless possibilities, here are some fun ideas you can use:
Instagram Reels:Â You can use Instagram Reels to create short, engaging videos that showcase your books, share behind-the-scenes content, and connect with potential readers in a visually compelling way.
Cover reveal: You can debut the cover of your book in a creative way on any social media platform.
GIFs/memes: Your target audience may find GIFs or memes related to your book comedic or interesting and may encourage them to learn more about you and your work.
BookTok trends: You may use TikTok to share intriguing information about your book or recommend other books you’re enjoying.
Character introductions: Sharing a brief introduction to your book’s character(s) can intrigue potential readers and encourage them to purchase the book.
Q&A livestream: You can go live on platforms like Instagram and Facebook to answer readers’ questions.
Tools and resources for authors using social media
To help you implement these social media strategies, here are some tools I recommend using:
Reels for Authors Training
I've put together a FREE 4-Day Reels for Authors Training to help you boost your Instagram presence with engaging Reels. When you sign up, you'll get a handy PDF guide packed with ideas and examples for incorporating Reels into your social strategy. This course simplifies the process of getting your book and message in front of new potential readers. Across four video tutorials, you'll learn:
the basics of creating and sharing a Reel
how to set up your profile to use trending music
how to find trending audio and create your own videos
how to make a Reel without showing your face (because we all have those days...)
Book Blaster
Book Blaster is an AI-powered marketing tool designed for authors to streamline their book marketing efforts. You can use it to automate the scheduling and posting of engaging content across various social media platforms. With tailored templates and strategies, it helps you promote your books, connect with your audience, and maintain a consistent online presence. Book Blaster also offers valuable analytics and insights to track how your social media campaigns are performing, so you can fine-tune your marketing efforts for even better results.
Canva
Canva is a graphic design tool that authors can use to create visuals easily, including social media graphics and promotional materials. With a wide range of templates, images, and fonts, you can quickly produce professional-quality designs without needing any prior design experience. Personally, I use Canva almost every day, and I can vouch it's truly user-friendly for everyone. Whether you're promoting a book launch or engaging with readers online, Canva helps you create the perfect visuals to capture attention and convey your message effectively.
If you’re looking for additional inspiration when marketing your fiction book on social media, you can check out my post, 5 Social Media Post Ideas That Every Author Can Try!
4. Build your email list
I can’t express enough the importance of having an email list, which is a collection of email addresses that an author gathers from individuals visiting their website or blog. When someone adds their email address to your mailing list, they permit you to contact them by email. You can take advantage of this tool by sending marketing materials, like book updates, offers, and event information, to multiple recipients at once.
To entice people to subscribe to your email list, you can offer a lead magnet. A lead magnet is a free item or service that you can give to people for subscribing to your email list. Here are some ideas for lead magnets you can use:
exclusive downloads
advance chapters
coloring pages
book club guides
quizzes
Tools and resources for building an email list
To help you get started with building your author email list, here are some tools and resources I recommend to authors:
Book Rockstar’s Step-by-Step Guide to Build an Author Email List
I've put together an easy-to-follow Step-by-Step Guide to Build an Author Email List. This essential guide includes tips and tools you can use to build a robust list. It covers:
choosing an email service provider
creating a space for an email submission form
attracting subscribers using a lead magnet
promoting your lead magnet
sending a welcome message
sharing quality content
Written Word Media
Written Word Media is a platform that helps authors promote their books through targeted email marketing and online advertising. You can use this platform to reach a wider audience by listing your books in genre-specific newsletters, which are sent to thousands of avid readers looking for their next read. Additionally, Written Word Media offers various promotional packages that can boost book visibility and drive sales, making it an effective tool whether you're a new or established author.
BookFunnel
BookFunnel is a handy tool for authors to distribute their eBooks directly to readers in a variety of formats. You can use it to share advance review copies (ARCs), deliver free downloads as lead magnets, and even sell your eBooks without the need for a middleman. It's perfect for building your email list, offering exclusive content to your subscribers, and ensuring your readers can easily access your books on any device.
Crave Books
Crave Books is a platform that helps authors get their books noticed and reach more readers. You can use it to promote your eBooks through daily emails and social media. With a variety of promotional packages and tools like reader engagement features and a read-and-review program, Crave Books makes it easier for you to connect with readers and boost your book sales.
5. Write a prequel
You can write a prequel that gives your readers a taste of the upcoming book or series. If you have a strong prequel that leaves questions unanswered or makes a reader want to learn more about a character, they’re more likely to purchase your book. You might offer a prequel as a lead magnet to entice readers to subscribe to your email list. You can also list it on Amazon at a discounted price, which can help boost visibility.
6. Discount the first book in your series
If your e-books are available on Amazon, consider dropping the price for the first book in your series to entice readers to purchase it. If readers like the first book, they’re more likely to purchase book 2,3, etc. at full price. Ensure you promote the e-book discount using promotional newsletters and BookBub ads to maximize visibility.
Learn more: 8 Actions to Take if Your Book Isn't Selling
7. Network with and promote other authors in your genre
Networking with and promoting other authors who write in the same genre as you is beneficial to both parties. You might share another author’s work with your readers so that when your book releases, they may share your book with their audience as well. When other respected authors endorse your book, it helps establish your credibility and is free promotion.
Hot take: Many authors feel the need to compete with similar authors when the actual competition is their audiences’ consumption of other forms of media, such as television or video games. It’s crucial that authors work together to promote each other’s books to their readers, with the goal of keeping their audience reading. Contributing to this cycle increases the chance that your audience will purchase your book when they’re ready for the next one.
Whether you’re in the midst of the writing process or have already finished your book, now is the perfect time to consider a marketing strategy. To help you get started, I’m offering a FREE download of my guide, 10 Things You Need For A Successful Book Launch. This valuable resource is packed with expert tips and strategies to empower you to craft an effective book launch and connect with a larger audience of eager readers.
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