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How to Create a Facebook Author Page (With Best Practices)
If you’re an author using Facebook, know that it's more than just a place to connect with friends and family. Facebook is a powerful tool for growing your audience, engaging directly with readers, building your brand, and driving book sales. I've worked with many authors to help them make the most of this platform, and now I’m here to help you do the same! I’ll explain how to create a Facebook author page and provide tips and best practices for authors using Facebook. How to

arynvandyke
Oct 2, 20256 min read


What You Need to Know When Setting up an Author Business
Written a book? Want to sell enough copies to earn additional income or make a living? As a professional book marketer, I’ve coached countless authors to think more like entrepreneurs. I’m here to reveal three things you should know when you set up an author business and highlight proven marketing strategies you can use to reach more readers: 3 things to know when you set up an author business 1. Think of yourself as a business owner 2. Consider a legal structure 3. You’ll

arynvandyke
Nov 29, 20234 min read


What Is SEO for Authors? (With 12 Strategies)
What is SEO and how can authors make sure their website uses SEO to reach more readers?

arynvandyke
Sep 26, 20237 min read


Helpful Answers to the Top 10 FAQs about Book Marketing
Here are my answers to the top 10 frequently asked questions about book marketing.

arynvandyke
Jul 6, 20236 min read


What Is Book Marketing? (With 10 Strategies)
Learn to answer “What is book marketing?” and discover 10 book marketing strategies you can use to grow your audience and sell more books.

arynvandyke
May 19, 20236 min read


5 Best Practices for Using LinkedIn to Promote Your Book
Discover five best practices to promote your book on LinkedIn.

arynvandyke
Apr 26, 20236 min read


What to Expect as a First-time Author
Learn what to expect as a first-time author, whether you're working with a publisher or self-publishing.

arynvandyke
Apr 6, 20233 min read


Strategies for Maintaining Consistency on Social Media During a Book Launch
Discover how to create content for social media in six steps and peruse helpful strategies for maintaining consistency.

arynvandyke
Mar 1, 20235 min read


Everything Authors Need to Know About Amazon A+ Content
In this post, I answer “What is Amazon A+ Content?”, explain where it appears, highlight the benefits, and share how to create and upload it

arynvandyke
Feb 22, 20235 min read


6 Qualities an Author Needs to Sell More Books
In this post, I answer “What makes a successful author?” by sharing five qualities you can adopt if you want to sell more books.

arynvandyke
Feb 9, 20235 min read


7 Marketing Tips for Fiction Authors
In this post, I share seven marketing tips for fiction authors to help you have a successful book launch.

arynvandyke
Jan 24, 20237 min read


7 Effective Social Media Strategies for Authors
Discover seven effective social media strategies for authors to build your audience and drive book sales.

arynvandyke
Jan 16, 20235 min read


7 Things Every First-time Author Should Know
Becoming a first-time author can be an overwhelming experience. Discover seven things every first-time author should know.

arynvandyke
Nov 21, 20226 min read


5 Social Media Post Ideas That Every Author Can Try
Learn why using social media is important, discover five social media post ideas that every author can try.

arynvandyke
Jun 3, 20225 min read


9 Strategies for Marketing Your Book on a Tight Budget
Learn nine helpful strategies for marketing your book on a tight budget, so you can increase exposure and sell more copies.

arynvandyke
May 16, 20227 min read


7 Key Takeaways From the 2022 London Book Fair
A couple of weeks ago I had the pleasure of attending the London Book Fair, one of the largest book fairs in the world for authors, agents, and publishers. I attended some excellent sessions, took a lot of notes, and wanted to share 7 key takeaways I learned for authors. #1: Readers connect and buy from authors they love I always tell my clients that the best person to sell your book is you. Regardless of whether you're a self-publishing author or working with a traditional p

arynvandyke
May 2, 20224 min read


How to Identify the Right Target Audience for Your Book
Identifying your target audience can help you write and market a book that reaches and connects with your core readership, driving sales.

arynvandyke
Apr 27, 20225 min read


6 Marketing Strategies to Maximize Your Pre-order Sales
“How many pre-orders should I expect to sell?” and “How can I maximize my pre-order sales?” are two questions that authors frequently ask me

arynvandyke
Mar 23, 20226 min read


How to Build an Author Email List (With Lead Magnet Ideas)
Learn five easy steps to create an author email list, including ideas for lead magnets.

arynvandyke
Mar 22, 20228 min read


7 Reasons Every Author Should Have an Email List
Many authors I work with are eager to learn how they can connect with potential readers on social media platforms like Facebook, Instagram, and Twitter. While you can find success marketing your book on these platforms, I’d argue that you can sell more books and establish long-term support by building an email list. In this post, I’ll explain what an email list is and share seven reasons why having an author email list is so important when marketing your book. What is an auth

arynvandyke
Mar 7, 20224 min read
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