Recently, an author in my community asked me: Is advertising my book worth the cost? Because this isn't a simple yes or no answer, I...

There has been a lot of excitement around a specific sub-topic within Threads called Bookthreads. If you’re an author wondering what the...

This post answers some common questions about publishers and book marketing.

Written a book? Want to sell enough copies to earn additional income or make a living? As a professional book marketer, I’ve coached...

What is SEO and how can authors make sure their website uses SEO to reach more readers?

Here are my answers to the top 10 frequently asked questions about book marketing.

In this post, I’ll discuss what an AI chatbot is, and explain how to use AI chatbots for book marketing.

Learn to answer “What is book marketing?” and discover 10 book marketing strategies you can use to grow your audience and sell more books.

Discover how to create content for social media in six steps and peruse helpful strategies for maintaining consistency.

In this post, I answer “What is Amazon A+ Content?”, explain where it appears, highlight the benefits, and share how to create and upload it

In this post, I share seven marketing tips for fiction authors to help you have a successful book launch.

In this post, I share eight actions to take if your book isn’t selling

Learn why using social media is important, discover five social media post ideas that every author can try.

Learn nine helpful strategies for marketing your book on a tight budget, so you can increase exposure and sell more copies.

A couple of weeks ago I had the pleasure of attending the London Book Fair, one of the largest book fairs in the world for authors,...

Identifying your target audience can help you write and market a book that reaches and connects with your core readership, driving sales.

“How many pre-orders should I expect to sell?” and “How can I maximize my pre-order sales?” are two questions that authors frequently ask me