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How to Create a Facebook Author Page (With Best Practices)
If you’re an author using Facebook, know that it's more than just a place to connect with friends and family. Facebook is a powerful tool for growing your audience, engaging directly with readers, building your brand, and driving book sales. I've worked with many authors to help them make the most of this platform, and now I’m here to help you do the same! I’ll explain how to create a Facebook author page and provide tips and best practices for authors using Facebook. How to

arynvandyke
Oct 2, 20256 min read


How to Market Your Book Without Social Media
If you’re wondering how to market your book without social media, this one’s for you!

arynvandyke
Sep 26, 20258 min read


TikTok for Authors: How to Set up Your Account and Pro Tips
With the TikTok ban lifting (for now), it could be a good time for authors to jump into the platform and use TikTok to promote books. I know many authors find creating TikTok videos intimidating, whether it’s the fear of being on camera or not knowing how to use the platform. I get it. I’ve been there too. But once you take that first step, you’ll quickly see that your fears were smaller than they seemed. And the potential payoff is high, as TikTok is an excellent platform to

arynvandyke
Jan 21, 20255 min read


How to Set up an Instagram Author Account
As an author, Instagram isn’t just for sharing pretty pictures, it’s a powerful tool to grow your audience, connect with readers, build your brand, and ultimately sell more books. I’ve seen many authors thrive on Instagram, and after years of using the platform myself, I’ve learned what it takes to create a profile that really draws in your target audience. Today I’m here to explain how to set up an Instagram author account that gets you–and your work–noticed. How to set up

arynvandyke
Sep 10, 20244 min read


How to Set up an Author LinkedIn Profile
As an author, LinkedIn can be a great tool to help you grow your audience, connect with readers, build your brand, and ultimately sell more books. I’ve worked with plenty of authors who’ve found success on LinkedIn, and after using the platform myself for many years, I’ve learned a lot about how to set up a profile that attracts a target audience. While I’ve already covered best practices for authors on LinkedIn , today I want to walk you through the simple steps to set up an

arynvandyke
Sep 4, 20245 min read


Is Advertising My Book Worth the Cost?
Recently, an author in my community asked me: Is advertising my book worth the cost? Because this isn't a simple yes or no answer, I thought I’d share a blog post where I provide you with more information on the topic so you can decide whether investing in paid book advertising is a smart choice for you. Here's what I’ll cover: Is advertising my book worth the cost? Where can I advertise my book? Which platform should I use to advertise my book? Should I advertise my book

arynvandyke
Apr 18, 20248 min read


What Is Bookthreads and How Can Authors Use It?
There has been a lot of excitement around a specific sub-topic within Threads called Bookthreads. If you’re an author wondering what the heck this means, you’ve landed on the right blog post. I’m here to simplify this topic so you can add this platform to your author’s arsenal. In this blog, I’ll answer these questions that will leave you with a sense of clarity and confidence: What is Threads? What is Bookthreads? How can authors use Bookthreads? What is Threads? Threads

arynvandyke
Apr 4, 20243 min read


What Is an Ebook Promotion? (With FAQs)
In today's digital world, ebooks are a go-to choice for readers seeking convenience, variety, and accessibility. However, for authors navigating the crowded digital marketplace, capturing the attention of potential readers can be challenging. That's where ebook promotions come in. If you’re an author hoping to sell more copies and increase brand awareness, learning more about promoting your ebook can really change your marketing game . To help, I'm here to answer your questi

arynvandyke
Mar 25, 20246 min read


What You Need to Know When Setting up an Author Business
Written a book? Want to sell enough copies to earn additional income or make a living? As a professional book marketer, I’ve coached countless authors to think more like entrepreneurs. I’m here to reveal three things you should know when you set up an author business and highlight proven marketing strategies you can use to reach more readers: 3 things to know when you set up an author business 1. Think of yourself as a business owner 2. Consider a legal structure 3. You’ll

arynvandyke
Nov 29, 20234 min read


24 Holiday Book Promotion Ideas
Did you know that nearly 25% of all book sales for the year occur during the holiday season? Today I'll share 24 holiday book promo ideas!

arynvandyke
Nov 21, 202313 min read


What Is SEO for Authors? (With 12 Strategies)
What is SEO and how can authors make sure their website uses SEO to reach more readers?

arynvandyke
Sep 26, 20237 min read


What Is a Book Launch Team? (FAQs)
Authors devise comprehensive marketing plans that include various strategies to have a triumphant book launch. Some authors choose to assemble a book launch team as one of their strategies. If you decide to get together a launch team, they can increase the buzz for your book, driving its reach and sales. Understanding concepts like “What is a book launch team?” can help you assemble a group of individuals to promote your book effectively. Frequently asked questions about book

arynvandyke
Sep 19, 20234 min read


What You Need to Know about Self-publishing on Amazon
I’m here to explain what you need to know about self publishing your book on Amazon, using their Kindle Direct Publishing (KDP) platform.

arynvandyke
Jul 28, 20237 min read


Helpful Answers to the Top 10 FAQs about Book Marketing
Here are my answers to the top 10 frequently asked questions about book marketing.

arynvandyke
Jul 6, 20236 min read


5 Ways to Promote Your Book on Instagram
Contributor: Chris Hamrick Instagram is a valuable social media platform which authors can use to build their brand, connect with their target audience, and drive book sales. Whether you’re preparing to become a first-time author or have already released your book, learning how to use Instagram for promotion can help you build your audience and increase sales. In this post, you can read about the following topics: 5 ways to promote your book on Instagram 1. Photo posts 2. Ree

arynvandyke
Jun 21, 20237 min read


How to Use AI Chatbots for Book Marketing
In this post, I’ll discuss what an AI chatbot is, and explain how to use AI chatbots for book marketing.

arynvandyke
Jun 8, 20235 min read


What Is Book Marketing? (With 10 Strategies)
Learn to answer “What is book marketing?” and discover 10 book marketing strategies you can use to grow your audience and sell more books.

arynvandyke
May 19, 20236 min read


5 Best Practices for Using LinkedIn to Promote Your Book
Discover five best practices to promote your book on LinkedIn.

arynvandyke
Apr 26, 20236 min read


What to Expect as a First-time Author
Learn what to expect as a first-time author, whether you're working with a publisher or self-publishing.

arynvandyke
Apr 6, 20233 min read


5 Book Cover Design Tips for Self-Publishing Authors
Read five book cover design tips to consider when planning your book design.

arynvandyke
Mar 29, 20235 min read
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