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What Is a Book Launch Team? (FAQs)

Authors devise comprehensive marketing plans that include various strategies to have a triumphant book launch. Some authors choose to assemble a book launch team as one of their strategies. If you decide to get together a launch team, they can increase the buzz for your book, driving its reach and sales. Understanding concepts like “What is a book launch team?” can help you assemble a group of individuals to promote your book effectively.

Frequently asked questions about book launch teams:

What is a book launch team?

If you’re an author researching strategies for marketing your book, you may wonder, “What is a book launch team?”. A book launch team, or a street team as some call it, is a group of enthusiastic individuals who support and promote an author’s new book before and during its release. They help generate buzz by sharing about the book on social media, writing reviews, and spreading the word to their networks. Your team might consist of friends, family members, and dedicated readers.

When should I use a book launch team?

The best time to use a launch team is in the weeks approaching your book’s release to generate buzz. To maximize exposure, ask your street team to continue promoting during your launch week and the following weeks. The timeframe you ask your team to promote may depend on your goals or publishing path. For example, suppose you’re an author working with a traditional publisher who can set a pre-order for you. In that case, your launch team can promote it before publication. If you’re self-publishing, you may ask your team to maximize their efforts during your book launch week.

Why should I use a street team?

Using a book launch team is beneficial because they amplify your marketing efforts and help get your book in front of a wider audience. For example, your street team can help generate buzz, increasing the number of people who see information about your book, such as the cover. Additionally, they can contribute to more reviews on platforms like Amazon and Goodreads, which can lead to increased orders and a higher chance of a successful launch.

How do I assemble a book launch team?

To assemble a book launch team, follow these six easy steps:

1. Identify potential members: Consider friends, family, colleagues, and online connections interested in your writing, genre, or topic.

2. Craft a compelling pitch: Clearly explain the benefits of joining your team, such as receiving an early copy of the book, exclusive updates, and the opportunity to be part of the launch excitement. Send this pitch to your newsletter list to reach people who are more likely to sign-up.

3. Leverage social media: Use platforms like Facebook, Twitter, and Instagram to announce your search for team members and provide a link or email for interested individuals to get in touch.

4. Send people to a sign-up form (if you lack or have a small fanbase): Direct interested individuals to a simple form where they provide their names, emails, and other relevant information. Google Forms, a form from your email service provider, or a form on your website are all suitable options.

5. Create an application process (if you have a large fanbase): Develop a simple questionnaire asking about their reading habits, social media reach, and enthusiasm for helping promote your book. This step can make your launch team feel more exclusive, which may motivate members to put forth their best efforts to promote your book.

6. Stay engaged and show appreciation: Once you've assembled your team, keep them informed, provide regular updates, and express gratitude for their efforts to ensure continued support throughout the launch.

What do I ask my team to do?

Some tasks you can ask your street team to complete include the following:

  • leaving honest reviews on platforms like Amazon and Goodreads

  • sharing posts, images, and updates about your book on social media platforms

  • recommending your book to friends and family members

  • suggesting your book for their book clubs

  • asking their local libraries and bookstores to stock your book

  • spreading the word about giveaways and contests related to your book

  • distributing promotional materials related to your book in person or via email

How can I make it a special experience for team members?

Keep in mind that your team is doing you a massive favor for free, so try to make it worth their while! Keep an open dialogue throughout the process and remind them you appreciate their support. Here are some additional ways to make it a special experience for your team members:

  • Giving your team special access to the book before its release (you can do this safely through Netgalley or Bookfunnel)

  • allowing exclusive access to you via live Q&A sessions or a private Facebook group

  • sending signed bookplates

  • offering exclusive giveaways

Whether you’re in the midst of the writing process or have already finished your book, now is the perfect time to consider a marketing strategy. To help you get started, I’m offering a FREE download of my guide, 10 Things You Need For A Successful Book Launch. This valuable resource is packed with expert tips and strategies to empower you to craft an effective book launch and connect with a larger audience of eager readers.

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