MARKETING SOLUTIONS
FOR PUBLISHERS & AUTHORS
What We Do
We help publishers deliver expert marketing guidance to their authors through structured training, fractional leadership, and launch support — without building a marketing team or increasing internal workload.
THE MARKETING GAP WE FILL
Publishers are expected to do more than produce great books. Authors expect clear marketing guidance, strategy, and support — but most publishing teams don’t have the time, systems, or bandwidth to deliver that consistently across every title.
That’s where we come in.
We partner with publishers to plug the marketing gap they’re held responsible for, delivering a polished, scalable marketing experience that authors trust and teams can actually sustain.
SOLUTIONS FOR PUBLISHERS
[1]
Author Onboarding
+ Marketing Program
A structured, self-paced marketing orientation that prepares authors for launch and sets clear expectations from the start. It reduces repetitive questions, aligns roles and timelines, and creates a consistent author experience across every title you publish.
[2]
Fractional Marketing Leadership
An embedded marketing partnership that provides ongoing strategic oversight, launch planning, and aligned author guidance across active titles. You gain senior-level marketing leadership without hiring or expanding your internal team.
[3]
Interim Marketing Support
Short-term marketing support for priority launches, seasonal spikes, or temporary capacity gaps. We integrate quickly to stabilize execution and keep important titles on track when timing matters the most.
TRUSTED BY
SOLUTIONS FOR AUTHORS
We work directly with a select number of authors each year on high-impact marketing strategy and launch execution. Every engagement is fully customized to the author’s goals, audience, and publishing path — whether independent or traditionally published. This is hands-on, senior-level support designed for authors who are ready to invest seriously in their book’s success.
About
Hi, my name is Aryn Van Dyke
I founded Book Rockstar after five years at HarperCollins, where I led nonfiction marketing campaigns and supported the launches of multiple New York Times bestsellers.
Today, I bring over a decade of experience in book marketing, working closely with both nonfiction and fiction authors, editors, and publishing leadership across the industry.
Inside a major publishing house, I saw the same pattern repeat: authors needed clearer marketing guidance, and publishing teams needed scalable ways to provide it. I built Book Rockstar to bridge that gap, bringing structure, strategy, and senior-level marketing leadership to publishers and select authors.
Elina Vaysbeyn
Sales & Marketing Director, Shambhala Publications
"Aryn has been an absolute lifesaver. As we lost a marketer, she joined the team and integrated herself seamlessly, working with authors and executing campaigns as if she had been on the team all along. I would recommend her 100%. She is professional, knowledgeable, proactive, and efficient."
Jeff James
VP & Publisher,
HarperCollins Leadership
"One of the hardest things about working with a marketing agency or freelancer is having to communicate your idea or message and then having them get it right without a million updates. That’s why I love working with Aryn: she gets it. She listens up front, understands what you're trying to achieve, and then helps you achieve it. My whole team trusts her more than anyone else to help us reach our book marketing goals."
David Zimmerman
Publisher,
NavPress
“A colleague pointed me to Aryn and I’m so glad she did. She was patient with my questions, generous with insights and assets, creative with her recommendations, and trustworthy in her interactions with our authors. I came out of our work more competent, more confident, and eager to push forward.”
Molly Roden Winter
Author, More
"Aryn's expertise was incredibly valuable. From helping me to articulate my book's key messages to laying out the timeline for actionable steps, Aryn created a marketing plan that impressed both my agent and my Doubleday editor! Furthermore, I will surely continue to use the many resources (from email templates to sample Instagram Reels) that Aryn has given me. I wholeheartedly recommend Aryn and the Book Rockstar program!"
Mickey Carolan
Author, Mom Dad Not Hear
"Aryn was a key team member that helped propel my book Mom Dad Not Hear to a best seller designation. Her experiences and knowledge of best practices in marketing your book are great. She was easy to work with and innovative with her recommendations. If you’re looking to make your book rock you should hire the Book Rockstar!"
