Does this sound like you?
You've spent months or years writing the book. Now you are realizing writing it was only half the job.
You don't know what marketing tactics matter, you are overwhelmed by conflicting advice, and you are afraid the book will launch quietly after all the time, money, and energy you invested.
Don't let your message go to waste.
You do not need to market your book everywhere. You need to know who you are trying to reach, what to say to them, and which strategies give your book the best chance of reaching them.
Book Rockstar has three levels of support depending on how much strategy and execution you need.
First and Best 1,000 Readers Blueprint
Get clear on who your book is for and what to say to make the right readers care.
The First and Best 1,000 Readers Blueprint helps nonfiction authors clearly identify their target audience and uncover the language that will make the right readers pay attention and care about their book.
You’ll receive:
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Live Messaging and Audience Positioning Session
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Completed Messaging Framework
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First and Best 1,000 Readers Profile
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Customized Messaging Guide with headlines, taglines, social hooks, email subject lines, book positioning statements, social bio options, Amazon description, and media pitch ideas
Timeline: 7 days
Best for nonfiction authors who know their book can help people but are struggling to explain it in a way that connects with the right readers.
Book Rockstar: Master Your Book Marketing in 90 Days
MOST POPULAR
Know exactly what to do to market your book, and get expert support while you do it.
Book Rockstar: Master Your Book Marketing in 90 Days gives nonfiction authors a customized 90-day book launch strategy plus guided implementation support, so they know exactly how to reach the right readers, build their authority, and create opportunities for their brand and business without letting their time, money, and message go to waste.
You’ll receive:
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Messaging and Audience Positioning Framework
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Customized 90-Day Book Marketing Roadmap
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Post-Launch Marketing Playbook
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Custom Promotional Assets and Outreach Templates
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Eight Focused Implementation Strategy Sessions
Timeline: 90 days
Best for nonfiction authors who are using their book to build authority and strengthen their brand, generate leads and grow their business, or create speaking opportunities.
Book Rockstar: Author Growth Partnership
Keep your book visible and working for you without owning the marketing yourself.
Book Rockstar: Author Growth Partnership gives nonfiction authors a 12-month, done-for-you marketing partnership that keeps their book visible, builds their authority, and creates ongoing opportunities for sales, media, speaking, and business growth.
You’ll receive:
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Customized Book Launch and Growth Strategy
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Done-for-You Management of Up to Three Priority Social Platforms
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Ongoing Media Pitching and Partnership Outreach
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Monthly Strategy and Optimization Sessions
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Monthly Performance and Opportunity Report
The partnership also includes ongoing email marketing, advertising campaign management within an agreed ad budget, campaign asset creation as needed, weekly email communication, and quarterly strategic reviews.
Timeline: 12 months
Best for nonfiction authors who are using their book to grow their brand or business, but do not have the time or desire to manage the ongoing marketing execution themselves.
Books on our professional shelf:
How is Book Rockstar different?
I'm not selling generic publishing advice or handing you a list of marketing tactics. Your strategy is built around your book, your First and Best 1,000 Readers, your goals, your platform, and the opportunities already available to you.
My marketing plans are designed to be implementation-ready, with specific messaging, assets, outreach opportunities, templates, and clear next steps.
Case studies:
When Todd came to me, he needed support with finalizing his book for publication, as well as creating a marketing plan to help him accomplish his goals of maximizing ROI and building his brand.
I helped him workshop his title/subtitle, book cover, set up IngramSpark and KDP for distribution. I also developed a marketing plan that focused on direct sales first, which ultimately led him to netting $15,000+ within the first three months of launch and landing multiple speaking engagements.
“Aryn brought knowledge, competence, and strategy where I needed it most. She sought to understand my goals and book content, then she went to work. She quickly became a valued team member in my corner, always pulling for my success. I cannot imagine my book launch without her assistance.”
-TODD WRIGHT, author of Hunting Legacy
When Christine and her co-author Gerald came to me, they needed help building Christine's personal brand online and understanding what they needed to do when it came to marketing.
I helped solidify her brand by building an author website, writing content for her social, email, and blog, and optimizing her LinkedIn presence. I also developed a marketing plan that focused on leveraging Christine's professional network, which led to multiple speaking engagements and her selling 1,500+ books within the first 6 months of launch.
"Aryn was a tremendous counsel and comfort as we prepared to market our new book. We stuck to our "swim lane" and focused on our book and content development, leaving Aryn to strategize and deliver the marketing of our book. We quickly came to trust her guidance and are very grateful for all she did to help us ensure a successful book launch."
CHRISTINE KING + GERALD KIMBER WHITE, authors of Breaking Through the Silicon Ceiling
What others have to say:
"Aryn was a key team member that helped propel my book Mom Dad Not Hear to a best seller designation. Her experiences and knowledge of best practices in marketing your book are great. She was easy to work with and innovative with her recommendations. If you’re looking to make your book rock you should hire the Book Rockstar!"
-MICKEY CAROLAN, author Mom Dad Not Hear
“Aryn's expertise was incredibly valuable. From helping me to articulate my book's key messages to laying out the timeline for actionable steps, Aryn created a marketing plan that impressed both my agent and my Doubleday editor!”
-MOLLY RODEN WINTER, NYT bestselling author of More
“Aryn is a true book rockstar. She knows everything there is to know about the publishing and PR process. She shares her expert insights in a way that is practical, relevant, and helpful. My book was a success, and I simply could not have done it without Aryn's help. I highly recommend working with her.”
-ASHA MEHTA, author of Power of Capital
“Aryn is an absolute professional! She took the time to thoroughly explain the nuances of the Amazon page and shared invaluable tips to finalize the publishing process for my book. After pouring so much energy into writing and editing, this stage could have felt overwhelming—but thanks to Aryn’s expertise and support, it was seamless and impactful. Her guidance made me feel like I had a true partner during what many would consider the most critical phase of the journey. If you’ve poured your heart and soul into a book, I can’t recommend Aryn enough to ensure it is packaged perfectly.”
-JENNY MORGAN, author of Cancel Culture In Climate
Looking for self-paced marketing training?
Book Rockstar Academy is a budget-friendly, holistic course that takes the guesswork out of book launches and author marketing and teaches you what to do, when to do it, and how to get it done.
This self-paced solution includes:
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50+ video lessons that teach you everything you need to know about publishing and book marketing
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Content templates for social media, email, outreach, and more
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Tutorial videos for the marketing platforms you need to know
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Downloadable worksheets to keep you focused and on track
Best for authors who want expert book marketing insight without breaking the bank.