If you're looking for a 1:1 deep dive to set your book marketing up for success, join Aryn for an all-inclusive VIP Experience. The VIP Experience gives you personal and customized guidance to get the right marketing strategies into place for your book.

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The VIP Experience could be for you if:

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• You've written a nonfiction or fiction book and need help defining what your marketing strategy should look like

• You want to self-publish your book and need help getting all the pieces put into the right place

• You want to do everything you can to promote your book but don't have the time, desire, or skills to research and put together a marketing plan on your own

• You released your book without any marketing or strategy and want to give it a second chance

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So, what is Book Rockstar VIP Experience and what does it include?

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With this 8-week program, I'll work 1:1 with you to create a crystal-clear marketing plan for your book that you can implement with confidence, making you feel like a VIP. ​

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Each week you and I will have a 60-minute Zoom call where we will dive into the marketing strategies you need to make your book a success. Following our call, I will send you a folder with resources and materials related to our session. 

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Here's the weekly breakdown:

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Week 1: Messaging

We kick off the program with messaging! Getting clarity on your book's message and how it relates to your target audience is a crucial first step in the marketing process. We'll spend some time talking about what makes messaging so important, reviewing examples of authors using their own messaging effectively, and then we'll go through my messaging exercise for your book.

 

In this exercise, I will ask you questions to help us create a clear profile of your ideal reader. This exercise will guide us in choosing the most effective language to use in our marketing content so we are connecting with your target readers in a meaningful way.

 

 

Tools and resources you'll build/receive:

• Messaging Exercise

• Target Reader Profile

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Week 2: Social Media

Social media is a great discovery tool, and provides one of the best platforms for authors to promote their books. In this session we will explore the best practices of the social platform(s) most relevant for you/your book, make sure your profile is optimized, and begin filling out a content matrix using the messaging exercise as a guide.

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Tools and resources you'll build/receive:

• Content Matrix

• Content Planning Exercise

• Social Media Content Calendar

• Custom Promotional Graphics for Social Media

• Custom Cover/Header Graphics for Social Profile

• Caption Templates + Prompts for Social Media

• Document with Examples of Effective Social Media Posts

• Recommended Tools for Content Creation

• Instagram Reels Guide + How-to Tutorial Videos

• Canva Video Editing Tutorial Video

• How to Create 3D Book Graphics Tutorial Video

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Week 3: Email

While social media is a great tool for attracting readers, email is the best tool for sealing the deal and getting the sale. In this session we will talk through best practices for growing your email list with a lead magnet, develop relevant email newsletter topics for your book/author brand using the messaging exercise as a guide, and then get started on building an email automation series to keep your new subscribers engaged. 

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Tools and resources you'll build/receive:

• Email Content Calendar

• Email Templates for a Book Release

• Prompts for Engaging Subject Lines + Email Newsletters

• Custom Lead Magnet Design

• Mailerlite Video Tutorial

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Week 4: Marketing Plan + Strategy Overview

In this session we will take a 30,000ft view of marketing, discuss funnel strategy, and then begin to put together a full marketing plan for you and your book based on your current goals and assets. We will incorporate our work from Week 2 and Week 3 into the plan, and then look forward to see how the coming weeks will fill in the gaps.

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I build this session into the middle of the program to provide better clarity for the weeks ahead, and also to give you an extra week to focus on finishing the work we started in the first few weeks.

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Tools and resources you'll build/receive:

• Customized Marketing Plan + Timeline

• Book Launch Marketing Checklist

• Document with Helpful Links to External Resources and Relevant Examples 

• Document with a Publishing Lingo Dictionary

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Week 5: Advertising

While I try to place most emphasis on organic strategies, paid advertising can be an effective strategy for reaching readers outside of your bubble. In this session we will explore relevant advertising avenues for you/your book, talk through best practices for these ad platforms, explore potential targeting options, and perform audits of any past advertising campaigns.

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If time allows, we will begin drafting a campaign or two on the advertising platform(s) relevant to you.

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Tools and resources you'll build/receive:

• Templates for Effective Social Media Ad Copy

• Document with Examples of Effective Social Media Ads

• Custom Campaign Targeting Data for Amazon Ads

• Meta Advertising Video Tutorial 

• Amazon Advertising Video Tutorial

• Bookbub Advertising Video Tutorial

• Goodreads Giveaway Video Tutorial

• Custom Ad Graphics + Animated Videos

 

 

Week 6: Community, Influencers, Reviews

Advocacy is a crucial element of marketing strategy. In this session we will talk about how to use the network around you to advocate for your book, explore best practices for reaching out to influencers and reviewers outside of your network, and discuss how editorial reviews can benefit your marketing strategy.

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My expertise is within the realm of marketing, but over the years I've learned a lot about traditional media and how authors can position themselves for pitching interviews. When relevant, I will include best practices for pitching yourself to podcasts. 

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Tools and resources you'll build/receive:

• Launch Team Best Practices Guide

• Emails Templates for Launch Team Communication

• Template for Influencer Outreach

• Template for Reviewer Outreach

• Custom Promotion Guide for Network

• Document with Links to External Review Sites, Virtual Blog and Social Media Tours, and Award Sites

• Custom Podcast Pitching One-Sheet

 

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Week 7: Metadata

Metadata is the unseen hero of marketing. In this session we will explore best practices for title, subtitle, retailer descriptions, keywords, categories/BISACs, and Amazon A+ content. We'll spend some time looking at keyword and category data relevant to your book, and discuss how to make the best and most optimized selections.  

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Some important notes for this week: If you are working with a traditional or hybrid publisher, they will have control (and sometimes final say) over your metadata. However, most publishers are willing to work with authors to make sure the book listing is the best it can be. Some of the specific-to-Amazon metadata features we discuss are only available to publishers who have a Vendor Account with Amazon (almost all have this) OR self-published authors who are distributing their book via Amazon KDP. 

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Tools and resources you'll build/receive:

• Book Description Formula for Optimal Conversion

• Custom Keyword Data + Best 7 Keywords Choices for KDP/IngramSpark

• Custom Amazon Category Data + Best 3 Category Choices for KDP

• Best 3 BISAC Choices for IngramSpark

• Category Best Practices Guide

• Amazon KDP Video Tutorial

• Amazon Author Central Video Tutorial

• Amazon A+ Video Tutorial

• Custom Amazon A+ Content + Graphics

• Publisher Rocket Video Tutorial

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Week 8: Maintaining Momentum for the Long-Term

In this session we will go over strategies for sustained promotion beyond the initial launch/promotion period of your book. Remember, your book will be available for years to come, so we will use our time this week to explore how you can keep your book in conversation and sales consistent. Plus, if you plan to write additional books we'll talk about benefits of and ideas for cross promotion. 

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Tools and resources you'll build/receive:

• Finalized Marketing Plan and Long-Term Timeline

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Get the VIP Treatment

This is a done-with-you program, meaning we will both be expected to bring things to the table. Here's what I'm bringing:

 

Strategies, Ideas, and Data Tailored to You and Your Book 

The #1 benefit of doing this program in a 1:1 setting is that everything we do is laser-focused on your specific book. Every suggestion I make is with you and your book specifically in mind. Every document or spreadsheet I put together has data and content directly related to your book. This takes out all of the guesswork because you'll have a tailor made strategy and plan to follow!

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Graphic Design Support

Visuals play a major role in marketing, so I‘m here to provide you with any relevant graphic design materials you may need for your book promotion. This could include:

 

• Social media banners

• Amazon A+ graphics

• Quote graphics

• Promotional graphics

• Advertising graphics

• Promotional flyers

• Lead magnet PDF

• Podcast One-Sheet PDF

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Open Email Communication

I'm available to you via email during regular business hours! As you go through your to-dos each week, you'll be able to reach out with any questions that come up or seek feedback on your work.

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Follow Up Call

Our 8 weeks together gives you a solid foundation to start your promotion. But I know that it can take time to start implementing all of the marketing strategies in the plan. For this reason, I’m offering a 1-hr check in call that can be booked within 3 months after our final session. You can use this call to ask questions, troubleshoot any issues that came up during implementation, or ask for advice on new opportunities. 

 

 

Are you ready for the VIP treatment that you and your book deserve?

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Book a discovery call today! On this call you can ask any outstanding questions you have about the program, I'll ask you some questions so we can be extra sure it's the right fit, and then we can get our first session on the calendar!

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FAQs​

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Q: What does this program cost?

A: The total cost of the 8-week program is $2,900. You can pay all at once or in two installments of $1,450. 

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Q: Why does this program cost this much?

A: The VIP Experience provides you with expert marketing strategy and publishing insights, customized data and content, a library of promotional graphics, time-saving resources, dedicated 1:1 support, and a marketing toolbox that can be used for years to come to promote your book. With this program, I serve you a custom marketing strategy on a silver platter, walk you step-by-step through relevant marketing and publishing platforms, and ensure you have all keys you need to unlock your book's potential! 

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Q: How much time do I need to dedicate to this program?

A: We have a 1-hr Zoom call each week, and then I'd suggest blocking off up to 3 hours each week to review the material and resources I provide you and start implementing pieces of the marketing strategy. I put together a "To-Do" document after our Zoom call so you have a clear idea of what actions you can take each week. 

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Q: What if I want support beyond the 8 weeks?

A: If we get to the end of the 8 weeks and you want to keep our consulting calls going we certainly can! If this sounds like something you'd be interested in, let me know in the discovery call so I can tell you more about your options. 

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Q: Do I lose access to the tools and resources after the 8 weeks is up?

A: Nope! You'll get ongoing access to the material you receive and create during the program. 

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Q: Do you do any marketing implementation?

A: In the VIP Experience I don't manage or implement any of the day-to-day marketing for you outside of graphic design creation for materials related to the book marketing plan. However, there will be some sessions where we will have time to start setting up ad campaigns, start building email automation, etc. together in real-time via screen share. 

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I want to make it as easy as I can for you to confidently move forward on your own without wasting your time doing lots of research (that's something I do for you!).

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If you absolutely know you want full implementation support (aka someone to handle the day-to-day marketing, let me know in the discovery call. If your book is still in the pre-release stage, you might be a fit for the Book Launch Management package. I also have trusted marketing agencies I can point you towards once we've created our marketing strategy. 

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Q: What if I work at a publisher and I want this package for my authors?

A: I'd love to chat! I've worked with several publishers using this type of program. Having worked in-house at a publisher I'm the first to understand that sometimes the plate gets too full! Let's talk about how we can get your authors the support they need. Click here to book a free discovery call.

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Q: I'm in a time crunch...is there anything shorter than 8 weeks?

A: The short answer is yes. The 8-week program gives you time to digest all of the information, and also gives you time to start creating content and implementing little by little. But if desired, you can consolidate it into 2 intensive workshop days (4 hours each day). Just note that the cost of this version of the VIP Experience is $3,400. If this sounds like something you'd be interested in, let me know in the discovery call.

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Q: This package is way more than I need. Do you offer single consultations?

A: Totally get it! This package is a big time and financial investment. If you're looking for a laser-focused session on a specific topic, or want help auditing your current strategy, you can book a single-session consultation by clicking here.

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Have more questions about Book Rockstar VIP Experience? Book a discovery call here.