Book Rockstar Book Launch Management
If you're looking to off-load the marketing responsibilities for your book launch, keep reading to see if this package is the right fit for you.
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The Book Launch Management package could be for you if:
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You're a publisher looking for a trusted partner to manage your upcoming book launches
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You're a hybrid or indie publisher looking to build a marketing package (lead by a dedicated partner) into your offerings
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You're an author signed with a publisher, but you don't have the time to devote to content creation or other marketing strategies and your publisher has limited marketing plans/resources
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You're an author who is planning to self-publish, but you don't have the time to devote to marketing or learning the best-practices of self-publishing
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So, what does the Book Launch Management package include?
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This service offers full marketing implementation and management for a book launch, meaning the book needs to be in pre-publication at the start of the service. The base package (details below) is a 4-month commitment, however time can be added for an additional fee (based on services needed).
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The Base Package is $6,500 and includes: ​
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​Social media content writing + calendar
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Social media page/account creation + optimization
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Social media scheduling (if needed)
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Video script writing + recording direction
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Video editing
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Graphic design
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Email newsletter content writing + calendar
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Email newsletter scheduling
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Email funnel building
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Email lead magnet creation
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Amazon Optimization (includes keyword and category research + description audit)
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Amazon KDP, IngramSpark, or other print-on-demand distributor set up (if applicable)
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Amazon A+ Detail Page (if applicable)
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Amazon Author Central page creation
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Amazon Bestseller campaign
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Digital Promotion Kit creation
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Coordinating with potential promotion partners + influencers
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Coordinating launch plans directly with your publisher and/or team
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General marketing/publishing consultation + strategy
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60-min initial deep dive call (includes messaging exercise)
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30-min check-in calls every two weeks
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Optional Add-Ons:
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Ebook price promotion campaign: $700* (includes $350 ad credit towards promotion sites)
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Amazon advertising set up and management (4 months): $1,350*
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Meta advertising set up and management (4 months): $1,450*
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Bookbub advertising and Goodreads giveaway set up and management (4 months): $1,250*
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Launch team management: $2,500
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Coordination of online blog and/or Bookstagram tour: $850
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Podcast pitching (estimated 20-24 booked interviews): $4,000
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Editorial review pitching: $1,200* (includes $500 credit towards paid review platforms such as Kirkus or BookLife)
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Book Award submissions: $600*
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Book/Author Landing Page creation: $2,500*
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Blog writing (8 total), blog SEO optimization, and blog scheduling: $4,000
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*This total cost does not include advertising spend or additional fees. Please note that any advertising budget, subscription, submission fee, etc. is in addition to this cost.
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Are you ready to bring Aryn onto your team as your built-in marketing manager and quarterback for your book launch?​
Book a discovery call today! On this call you can ask any outstanding questions you have about the book launch package, I'll ask you some questions so we can be extra sure it's the right fit, and then we can set our timeline and get started!
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FAQs​
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Q: What does this program cost?
A: The total cost of the 4-month package starts at $6,500, with add-ons available for additional fees. You can pay all at once or we can arrange multiple installments.
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Q: Why does this program cost so much?
A: With the Book Launch Management program you are paying not only for expert insight and strategy, but also for someone else to take on all of the work so you have time to focus on other initiatives. There is a lot that goes into marketing a new book, and this package pays for a dedicated professional to oversee the campaign, create all necessary content, and maximize all opportunities to get your book in front of more readers.
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Q: How do we communicate throughout the 4-month package?
A: There is a 60-minute deep dive call at the beginning of the project, plus 30-minute check in calls every two weeks. In addition to these regular check-in calls, I’m available to the team via email during regular business hours.​
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Q: What if I work at a publisher and I want this package for my authors?
A: I'd love to chat! Sometimes publishers just need an extra set of hands and a dedicated marketer to make sure new releases don't fall through the cracks. Whether you have an extra busy release season, have an employee out on maternity leave, or are in-between team members, make sure your authors are getting the support they need. Click here to book a free discovery call.
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Q: What if I work at a publisher and I want this package for multiple upcoming releases?
A: I'm more than happy to work out a discounted package rate for multiple book launches. Click here to book a free discovery call.
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Q: This package is way more than I need. Do you offer single consultations?
A: Totally get it! This package is a large financial investment in exchange for a dedicated marketing manager overseeing every aspect of your book launch. If you're looking for a laser-focused session on a specific topic, or want help auditing your current strategy, you can book a single-session consultation by clicking here.
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Have more questions about Book Rockstar Book Launch Management? Book a discovery call here.
Molly Roden Winter,
New York Times bestselling author of More: A Memoir of Open Marriage
Aryn's expertise was incredibly valuable. From helping me to articulate my book's key messages to laying out the timeline for actionable steps, Aryn created a marketing plan that impressed both my agent and my Doubleday editor!
Susan Friedland,
Author of Marguerite, Misty and Me
After five years of doing my own book marketing for my horse niche books, I sought out support from Aryn for my new release, Marguerite, Misty and Me. Aryn crafted several stellar email campaigns and Facebook posts that resonated with readers and helped boost my book's visibility and sales. Her skills as a book marketer seem magical. I plan to work with Aryn again because she gets results.
Doug Cobb,
Author of And Then the End Will Come
Aryn was a great partner in the launch of my book, managing all of the social media and advertising. She was efficient, knowledgeable, and a great pleasure to work with. I recommend her highly!
Hear from past publishing partners and authors:
David Zimmerman,
Publisher, NavPress
A colleague pointed me to Aryn and I’m so glad she did. Aryn was patient with my questions, generous with insights and assets, creative and generative with her recommendations, and trustworthy in her interactions with our authors. I came out of our work with Aryn more competent, more confident, and eager to push forward.
Elina Vaysbeyn,
Sales and Marketing Director, Shambhala Publications
Aryn has been an absolute lifesaver. As we lost a marketer, she joined the team and integrated herself seamlessly, working with authors, executing campaigns, as if she had been on the team all along. I would recommend her 100%. She is professional, knowledgeable, proactive, and efficient. Thank you Aryn!
Jeff James,
Former VP and Publisher, HarperCollins Leadership
One of the hardest things about working with a marketing agency or freelancer is having to communicate your idea or message and then having them get it right without a million updates. That's why I love working with Aryn: she gets it. She listens up front, she understands what you're trying to achieve, and then she helps you achieve it. That's why I and my whole team trust Aryn more than anyone else to help us achieve our book marketing goals.