YOUR LAUNCH WINDOW IS OPENING NOW
If you have a Fall 2026 book release, now is the time to start building your marketing plan—not on launch day.
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A lot of authors wait until the last minute to figure out promotion, but by then, it’s much harder to build real momentum. That’s why this cohort starts in June: to give you the runway to clarify your positioning, sharpen your messaging, identify your priorities, and create a launch strategy with confidence.
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You Don't Need More Advice. You Need a Plan.
You know marketing matters, but you’re not sure what to focus on first.
You’re piecing together tips from too many places.
You need accountability so your strategy doesn’t stay theoretical.
You want to head into launch prepared, not scrambling.
Does this sound familiar?
Launch Ready: The Nonfiction Author Cohort
This 6-month cohort is designed specifically for nonfiction authors with Fall 2026 releases who want more than generic marketing advice.
Through live teaching, weekly office hours, implementation-focused resources, and expert feedback, you’ll build a stronger message, a smarter strategy, and a clearer plan for your launch.
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6 months of guided support
Biweekly live training calls
Weekly office hours
Worksheets + templates
Resource library + replays
One personalized review
Cohort capped at 18 authors
What You'll Walk Away With
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Clear, compelling messaging for your book
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Strong positioning that resonates with the right audience
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A realistic, step-by-step marketing roadmap
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Confidence in your launch decisions
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Reusable templates and proven tools
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Momentum before launch pressure kicks in
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From overwhelmed and guessing → focused, confident, and launch-ready
A STEP-BY-STEP ROADMAP FROM JUNE TO DECEMBER
Phase 1: Foundation + Messaging
We’ll begin by making sure the groundwork is solid. This phase is about clarifying your book’s positioning, your audience, your goals, and your messaging. We'll refine how you talk about your book so that readers, media, partners, and potential supporters immediately understand what it is, who it’s for, and why it matters.
Phase 2: Strategy + Launch Prep
This is where your roadmap starts to take shape. We’ll walk through the key components of a smart, realistic launch strategy so you can identify the channels, tactics, and opportunities that make the most sense for your book and goals. We’ll also cover how to prepare for outreach, visibility opportunities, partnerships, and audience growth so you can start building traction before launch.
Phase 3: Launch
As your release gets closer, we’ll tighten the plan, sharpen your priorities, and make sure you know exactly what to focus on as you approach launch day. This phase is here to give you ultimate confidence in your launch plan so you don't leave anything on the table.
Phase 4: Post-Launch Momentum
You’ll leave the cohort with a clearer, stronger marketing plan, and a more confident sense of how to move forward in the months beyond the book launch. We'll identify how you can keep the book at the forefront of you brand and business even after the buzz dies down.
INSIDE THE COHORT
Biweekly Live Trainings
Focused sessions on the right marketing priorities for your stage
Weekly Office Hours
Ask questions, troubleshoot issues, and get unstuck in real time
Worksheets + Homework
Turn each lesson into action with guided, step-by-step implementation
Resource Library + Replays
Revisit lessons anytime and reinforce what you’ve already learned
Personalized Review
Get direct feedback on your messaging or your launch plan
WHO THIS IS FOR
This is for you if:
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You’re a nonfiction author planning a Fall 2026 launch
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You want clear guidance, not a done-for-you service
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You care about what actually moves the needle in book marketing
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You’re ready to build a strategy, not just collect more information
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You want accountability, momentum, and expert support
This is not for you if:
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You write fiction or children’s books
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You want a passive, self-paced course
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You want someone else to do the work for you
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You’re not ready to actively build your launch plan
LEARN WITH A PUBLISHING PRO
At Book Rockstar, my mission is to help authors understand the publishing landscape and implement marketing so their books can get into the hands of more readers and help them reach their goals.
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I’ve been in publishing for 10+ years, working for and with Big 5 publishers and independent authors. I’ve helped authors navigate launch strategy, messaging, positioning, platform-building, and the realities of what it takes to market a book in today’s landscape.
This program brings that expertise into a guided group experience designed to help authors make meaningful progress without the price tag of one-on-one consulting.
WHAT OTHER AUTHORS ARE SAYING
My book was a success, and I simply could not have done it without Aryn's help. I highly recommend working with her.
Asha Mehta
Power of Capital
Aryn gave me a detailed approach to how LinkedIn and email marketing can help build the early swirl of a launch. I am approaching this launch with much more knowledge and confidence.
Brian McGee
Modern Maslow
Aryn's support and advice has helped me reimagine what’s possible and has helped me achieve more sales than I could hope for.
Blaire Ward
10 Dudes
Aryn's guidance made me feel like I had a true partner during what many would consider the most critical phase of the journey. If you’ve poured your heart and soul into a book, I can’t recommend Aryn enough to ensure it is packaged perfectly.
Jenny Morgan
Cancel Culture in Climate
Aryn's expertise was incredibly valuable. From helping me to articulate my book's key messages to laying out the timeline for actionable steps, Aryn created a marketing plan that impressed both my agent and my Doubleday editor!
Molly Roden Winter
MORE
It was a great opportunity to work with Aryn. She empowered me to be comfortable handling the various aspects of my book marketing journey.
Michael Morkos
No Work After Hours
When I finished my book, Aryn brought knowledge, competence, and strategy where I needed it most.
Todd Wright
Hunting Legacy
For first-time or long established authors publishing their next book, Aryn is worth her weight in gold.
Leigh Mackenzie
She Seems so Normal
Ready to Build Your Fall 2026 Marketing Plan?
Cohort Details:
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June 2026 - December 2026
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Enrollment capped at 18 authors
What You Get:
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Biweekly live trainings on Tuesdays at 1pm ET (Starting June 2nd)
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Weekly office hours on Thursdays at 1pm ET (Starting June 4th)
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Access to a library of templates, tutorials, and worksheets
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One personalized review of your messaging or marketing plan
Your Investment: $1,495
That's less than $250 per month for expert support, strategy, access, and accountability!​
FAQs
Who is this program for?
This cohort is for nonfiction authors with Fall 2026 book releases who want guided support in building their marketing strategy before launch.
Is this right for first-time authors?
Yes! It is designed to help authors understand what matters most when it comes to building a marketing plan for an upcoming book launch, whether this is your first book or not.
Is this right for experienced authors?
Yes! If you want a smarter, more strategic, more structured approach to your next launch, this program can help you refine your messaging and strengthen your plan.
Is this for fiction authors?
No. This cohort is specifically for nonfiction authors. If you are a fiction author looking for expert marketing insight, check out Book Rockstar Academy!
Will I get personalized feedback?
Yes. Weekly office hours are designed for live support and troubleshooting. Plus, the program also includes one personalized review of either your messaging work or your marketing plan.
What if I can’t attend every live session?
Replays and resources will be available so you can keep up with the material even if you miss a call.
What kind of topics will be covered?
Topics will include messaging, audience clarity, social media, email, launch planning, visibility strategy, and the practical steps nonfiction authors should be taking in the months leading up to publication.
How much time should I expect to commit?
This will depend on your pace, but the program is designed to be practical and implementable. You should expect to attend calls when possible and spend time each month working through the materials and applying what you learn.