Recently, an author in my community asked me: Is advertising my book worth the cost? Because this isn't a simple yes or no answer, I thought I’d share a blog post where I provide you with more information on the topic so you can decide whether investing in paid book advertising is a smart choice for you. Here's what I’ll cover:  Is advertising my book worth the cost?  Where can I advertise my book? Which platform should I use to advertise my book? Should I advertise my book