Learn five easy steps to create an author email list, including ideas for lead magnets.

Many authors I work with are eager to learn how they can connect with potential readers on social media platforms like Facebook, Instagram, and Twitter. While you can find success marketing your book on these platforms, I’d argue that you can sell more books and establish long-term support by building an email list. In this post, I’ll explain what an email list is and share seven reasons why having an author email list is so important when marketing your book. What is an auth