A couple of weeks ago I had the pleasure of attending the London Book Fair, one of the largest book fairs in the world for authors, agents, and publishers. I attended some excellent sessions, took a lot of notes, and wanted to share 7 key takeaways I learned for authors. #1: Readers connect and buy from authors they love I always tell my clients that the best person to sell your book is you. Regardless of whether you're a self-publishing author or working with a traditional p