You can have a great book and still struggle to market it if you are unclear on who you are talking to and why they should care.

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Before you worry about social media, podcasts, email, Amazon ads, or launch tactics, you need to understand three things:

 

1. Who is the reader you most want to reach?

2. What is happening in their life that makes your book relevant?

3. How does your book help them move from where they are now to where they want to be?

 

This workbook will help you answer those questions.